GOLD MEMBERSHIP

Are you ready to learn from business leaders that have tested and proven these strategies, at a price that fits just about any budget? Then look no further...

The Gold tier of To Your Success Coaching and Training is designed for committed entrepreneurs and small business owners who desire advanced group training combined with a 1-on-1 coaching experience. This program level brings together monthly group tele-seminars, covering advanced marketing strategies and critical business development and growth topics, and private 1-on-1 accountability coaching sessions with business success coaches Craig and Denise Renee Phinn. Here is a comprehensive look at the 2011 curriculum.

STRATEGY VS REACTION: CREATING A STRATEGIC PLAN OF ACTION

Many small business owners believe that strategic planning is meant only for big business. This is untrue; strategic planning is equally applicable to small business as is to large businesses. With outside elements such as competitors, government, suppliers, special interest groups and other factors affecting our business and ability to act on opportunities, small business owners - especially those looking to build wealth - need to plan strategically for their ultimate success. Don't get caught off guard and lose everything you have worked so hard to build. In this powerful tele-seminar, you will learn exactly: 

• What is Strategic Planning? (It very well may not be what you think.)

• Why you want a Strategic Plan in place? (This information might scare you - but for good reasons!)

• What your Strategic Plan must address? (Don't miss any of these elements or your plan is flawed!)

• How to self-assess every area of your business or idea to identify vulnerabilities! (Know and seal the cracks in your plan for success before you fall through.)

BUILDING YOUR BRAND'S CREDIBILITY AND VISIBILITY: STAND OUT FROM YOUR COMPETITION ONLINE AND OFF

Entrepreneurs and small business owners must "think visibility" as well as "credibility."  It is crucial to your success that you are visible to those you market to and that your credibility exists among your customers and clients, not just your peers.  Listen and learn:

• The critical differences between brand credibility and visibility (don't mix up the two, they are very different and equally as important.)

• How both can impact your bottom line (when you take the necessary steps, which we will share, to positively enhance both your credibility and visibility you'll create a win win situation for yourself!)

• Key strategies for building credibility online and off (these are fail-proof - not hit and miss - strategies to building credibility!)

• Key strategies for building visibility online and off (these sure-fire ways to increasing visibility will have more people knowing your name and you want that!)

HOW TO REALLY USE KEYWORDS - UNLOCKING THE CRITICAL COMPONENT TO ALL ONLINE PROMOTIONS

Online competition is ferocious and you must know how to beat out the competition to get top rankings on major search engines. Well, it all begins and ends with the successful use of keywords. Once thought to be only used for certain advertising channels but later learned to be effective in just about any online type of promotional and marketing materials - superior use of keywords can have you ranking number one on top search engines in little time. On this top-ranking tele-seminar discover:

• Why keywords are essential to virtually all types of online promotions and marketing (website optimization, article marketing, video marketing, podcasting, press releases, etc.)

• How to research relevant keywords for your industry (that's right, learn what the professionals marketers already know.)

• Understanding the data provided in Google's keyword tool and how to determine which words to compete for (it's not everything you'll want but there may be some you'll absolutely need.)

• Humanized ways of using keywords that will "fool" the search engine robots, crawlers and spiders (get these gadgets on your side and posting your website and other online presences high.)

VIRTUAL POWER: BUILDING A VIRTUAL TEAM THAT KEEPS YOUR BUSINESS MOVING AND GROWING

You don't have to do all the work yourself...and you don't have to hire a small army to get it done. Learn what it takes to employ the services of a stellar virtual support team that will keep your business moving and growing while you focus on your core genius. No more spending countless hours on administrative tasks when you should be focused on those tasks that are income producing and business progressing. Let us show you:

• Where to find the right virtual support to meet your growing demands. (Don't waste time doing fruitless web searches - allow us to assist you in quickly accessing the support you need and want.)

• What qualifications to look for in your virtual support (no matter the industry there are certain qualifications that are essential to virtual support success and we will share them with you.)

• Easy, but thoughtful ways to keep your virtual team motivated and committed (these simply but important strategies will build around you a team that cares about your success as much as you do.)

• Checklist for tasks you can begin delegating on day 1 (free yourself up to start making more money immediately.)

ENDLESS PROSPECTS: HOW TO CONSTRUCT A PROFITABLE CUSTOMER REFERRAL SYSTEM

Have you dreamed of one day having a system that would regular spit our new prospect after new prospect? Well dream no more - learn exactly what is needed to construct your very own profitable customer referral system to keep a constant flow of new leads blowing your way. You'll learn...

• Why you should factor acquiring referrals into your budget (making it a central part of your marketing efforts can change your business forever.)

• How to establish referral-based incentives without breaking the bank (low cost strategies to keep the referrals coming.)

• The three basic types of referrals (knowing this could potentially add hundreds of referrals to your database right away.)

• Best systems for each referral type to ensure an endless flow of new prospects (learn what works from what is best left untouched to create your constant flow of qualified prospects.)

CREATING AN IRRESISTIBLE ONLINE PRESENCE

With internet users exceeding 6 billion people, an irresistible online presence is no longer an option for those seeking to not leave any money on the table. Entrepreneurs have no other method for reaching as many people, as fast and at such low cost afforded to those that succeed in creating an irresistible online presence. Make your internet trail by learning:

• Why "pull marketing" strategies are highly effective (isn't it time for you to begin pulling?)

• Identifying the top pull marketing strategies for greater brand awareness and prospecting online (increase your brands reach beyond what is stamped on your passport.) 

• Best practices in 2011 to maximize your online strategy (execute your online strategy with maximum effectiveness.) 

ADVANCED SOCIAL MEDIA TRAINING - MONEY MAKING STRATEGIES FOR FACEBOOK, TWITTER AND LINKEDIN **SPECIAL WEBINAR SESSION**

The world of social networking operates under a unique order and you must learn it to successfully live within its borders. With millions already residing in this world, business owners must learn what is necessary to lay down their roots, set up shop and begin a new order of e-commerce. In this interactive webinar training session we will show you (right on the screen): 

• Advanced communication techniques for Facebook, Twitter and LinkedIn (learn exactly what is necessary to fit in right away and to begin building your own community of raving fans online that will buy what you are selling.) 

• How to pre-qualify leads before they visit your website (so by the time they get to your site you know who you're dealing with.)

• Strategies for advancing your relationship from a "friend," "follower," or group member to paying client (learn closely held strategies for getting your online social prospects to visit your website and then your bank account.)

• Easy to use tools to automate your social media communications (stop spending hours updating your status and post – schedule it and leave it.)

ATTRACTING CUSTOMERS WITH GOOGLE ADWORDS

The days of getting massive amounts of new clients through print listings are over. The majority of consumers and businesses in search of products or services will pop open a laptop and visit the top search engine - the infamous Google. Well, if that is were the clients and customers are, then that's where small business owners and entrepreneurs – like yourself - need to be. Join us and learn:

• What is an AdWords campaign and why it is a good tool for small business owners (if you want prominent online real estate space then tune in.)

• How to set up your AdWords account quickly and correctly (save time and money with these quick tips and tricks.)

• What you must have in place prior to launching your campaign  (do it right the first time out.)

• An overview of the AdWords interface (what is most immediately important to know.)

• Crafting and Integrating the 3 major components of an AdWords campaign (this alone is worth the entire tele-seminar!)

• Parameters of ad campaigns - what is and is not allowed and how to utilize these parameters to your advantage (don't break a rule and get penalized – learn the absolutely no nos!) 

GETTING THE ATTENTION OF THE MEDIA: STRATEGIZE TO LAND INTERVIEWS ON RADIO, TV AND IN MAGAZINES

The quickest way to build credibility is through attracting and landing media coverage for yourself. Don't you have a natural tendency to "trust" the "experts" featured on Oprah, Dr. Oz and other nationally syndicate TV and radio shows or in magazines?  The assumption is that this reputable source is validating the authenticity of the expert, right?  Well, you need to be featured and validated too!  Now, it is your turn to learn:

• Best practices for communicating with the media (discover steps you can take to spread your "hot" news to talk show and radio producers, newspaper and magazine editors and local and national news outlines.)

• Learn what type of events are usually news worthy (learn occurrences right in your business that might be considered news worthy.)

• How frequently you should communicate with media outlets (there is a such thing as too much communication.)

• Discover what you can do right away to get information on future shows to pitch yourself for (the topics have already been selected in many cases and now guest are being sought - will it be you? It could be.)

• Quick tips for crafting a professional pitch (don't make rookie mistakes and get automatically disqualified.)

SALES EXCELLENCE: CREATING A SALES STRATEGY THAT WORKS AND A DYNAMIC TEAM TO CARRY IT OUT

No matter what industry, market or category your business is in, as an entrepreneur, you are in the business of sales. The life blood of your organization is your sales strategy and the ability of your team to successfully execute it.  Join us on this powerful tele-seminar to learn:

• The essentials to sales excellence (what it takes to really build a successful sales strategy.)

• Understanding your prospects thought-process (Understand why your prospects say "no" rather than "yes")

• The benefits of setting sales goals the right way (doing so will drive your success and build your momentum.)

• The truth about objection (when you embrace this little-known truth you can eliminate selling associated fears.)

• How to establish incentives that drive your team to sale...sale...sale! (the right motivation goes a long way.)

MAXIMIZE YOUR ADVERTISING - GETTING RADIO, TV AND PRINT WORKING IN YOUR FAVOR

The “magic pill” for marketing doesn't exist. There is no matrix, only the real world and entrepreneurs must grapple with the reality that a one size fit all approach to marketing is a sure way to fail badly. That's why we are pulling back the curtain on this tele-seminar to reveal how you can integrate three different marketing channels to increase visibility, credibility, and drive brand awareness which leads to increased sales. On this tele-seminar you will learn:

• Why advertising on TV, radio and in print is not dead (as is commonly but falsely reported!)
• How to score affordable advertising rates in your regional market (this will surprise you!)
• Tips for sourcing audio and video production companies (know what questions to ask to weed out the duds!)
• Essentials that must be included in your message across all advertising platforms (don't waste a perfectly good opportunity with a poorly constructed message!)
  
• The ABCs for advertising on TV, radio and in print (know what to expect and prepare before hand.)